Track title (atom 'name') is a well defined user data atom for mov files. Existing code (for mp4) only writes title metadata if present.

Relevant reference docs:

  https://developer.apple.com/library/content/documentation/QuickTime/Reference/QTRef_AtomsResources/Content/QTRef_AtomsResources4.html#//apple_ref/doc/uid/TP40004285-DontLinkChapterID_1--udta-
  https://developer.apple.com/library/content/documentation/QuickTime/QTFF/QTFFChap2/qtff2.html#//apple_ref/doc/uid/TP40000939-CH204-63839